Leveraging Marketing Data in the Sports and Entertainment World

The Netherlands User Group
Thu, Aug 6, 2020, 5:00 PM (CEST)

About this event

For the first virtual event of the Netherlands User Group, Thierry de Reus, Head of Technology at Fanalists, will share how he and his team connect, centralize, and enrich fan data using Dataiku DSS to create relevant and personalized fan experiences and improve marketing activities.

Fanalists is an agency helping organizations in sports, media and entertainment with data-driven marketing and decision-making. Every fan is different, and so is every data project. And that's why it found itself building Rube Goldberg machines, although unintentionally. With rising costs and lower quality projects as a result. A game plan was needed to keep bringing (marketing) data and analytics to organizations that aren't large enterprises with "innovation" as a budget item.

Thierry will present projects run for organizations like the KNHB (Dutch royal hockey federation), pro cycling and skating team TJV (Team Jumbo-Visma) and festivals of ID&T, and others to stay on top of their fan experiences. The presentation will be followed by Q&As and a live exchange for participants to share best practices on the topic.



Thursday, Aug 6
5:00 PM - 6:00 PM (CEST)